Greg Finn
Greg Finn is the Director of Marketing for , a company that provides digital marketing and web development. He is a co-host of and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter () or .
G🎐oogle Marketing Live 2023: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
7 new Google Ads features include Brand restrictions in broad match, AI 🔯in Smart Bidding
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
Google: Me👍rchant Center Next🐈 to replace Merchant Center
By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.
Google Search Generati♍ve Experience integrates Search, S🎃hopping ads
A clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience.
Google P꧂roduct Studio brings AI-generated images to advertisers
This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.
G💮oogle PMax adds generative AI to create text assets, im𝐆ages
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
Google Ads lets you create campaig✅ns using conve🙈rsational AI
Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience.
Google Ads will create A💟I-powered assets🉐 that target search queries
Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.
Why advertisers should reassess Google Ads recommꩵendations
Google Ads is fundamentally changing the way recommendations work. Here's why you should take extreme caution in applying any recommendation.
Google Ads to dꦛiscontinue content targeting for YouTube conversion campaigns in 2023 ✨
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
What are Identical Keywords and wh෴y they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
ജ Gꦛoogle Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
3 Google Mer𓆉chant Center changes you🧔 may have missed
A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.
Crypto exchange ads now allowed o🎶n Microsoft Ads (with pre💝-approval)
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.
Spotify, Meta update political ad offerings for 2022 el▨ection cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
༒ Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
7 updates coming t🍌o Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
New mobile Google ad experiment puts favicon🍷 in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Google launches vওideo health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory.
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
Google’s Responsive Display Ads go vertical for a better mobile experienceꦿ
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
PPC Survey: Adoption of Google Ads auto༺mation high, marketers unhappy with recommendations
A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.
Google to use Customer Match lists for Smart Bidding, Optimized Targe💙ting 🦂
Google Ads automation is getting smarter with more ways to use Customer Match lists.
ꦺ Microsoft Advertis𝄹ing is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
Microsoft Adver✤tising bringsꦚ cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
𓆏 How the Google Ads extensions upgrade may impact your accounts
All Google Ads accounts are being migrated to upgraded extensions. Here's a guide to what's new and what's going away.
🤡𝕴 Performance Max campaigns gain New Customer Acquisition goals
A handful of new updates should help make Google's Performance Max campaigns more effective.
TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
Microsoft Adverti🎐sing extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
🌊 Google Ads custom columns get major upgrades ൩
New upgrades give advertisers much more control of what they can see in the main Google Ads web interface.
Marketers report Me💮ta bug turning off Facebook ads
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
🤡 Google shares deeper insighꦏt into audience signals in Performance Max campaigns
"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.
Microsoft Advertising announces open bet𝐆a for RSA 🎉ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
🗹 YouTube to drop Maxi﷽mize Lift bidding
Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.
tCPA may not be going away (yet), but it should: Why i🌟t’s time to 🍃embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.