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𝔉 U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.✃ Meta starts refunding advertisers for overspending glitch
Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.𝔉 Meta advertisers will soon get access to generative AI tools
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.🎃 How to set your Facebook and Instagram advertising budgets for maximum results
Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.▨ U.S. search ad revenue hit a record $84.4 billion in 2022
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.✱ 5 mobile B2B advertising mistakes and how to correct them
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.Twitter’s top 500 advertisers could get free verification
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.🀅 Make sense of your marketing with the 101 Guide to Marketing Attribution
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.🌌 How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.‘Link in bio’ platforms: Which is best for SEO?
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.♔ How to create an effective Facebook advertising campaign in 2023
Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.𒆙 TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.🎉 PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.ཧ LinkedIn just released 3 new features for pages
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.💜 Meta to sell Giphy, by order of UK competition watchdog
There is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.Sponsored White Papers & Webinars