Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns , a NY based web consulting firm. He also runs , a popular search blog on very advanced SEM topics. Barry can be followed .
ꦓ Google Top Quality Store badge replaced Trusted Store badge
Google said this change "will not affect your performance metrics at all."
ꦚ Google Search bug caused a drop in video traffic
Between May 4 and May 17, there was a bug with Google Search that caused sites to get less traffic to their video content.
🦹 Google announces new topic authority system to better surface news content
Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance.
Bing to be default search engine on Open AI’s ChatGPT
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
✅ Google Site names now support subdomains on mobile devices
Google also said if you find issues, you can submit those issues in their forum.
𝔍 Google has done its last mobile-first indexing switch today, a six-year process
Any site not yet moved over will remain on desktop-indexing going forward.
꧂ Microsoft is rolling out access to Bing Chat to more users
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.
ꦆ Google defines supported languages for translated search results
The languages include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu.
Google-InspectionTool – the new Google crawler for Google testing tools
Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties.
𒊎 Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
🐻 Google Bard adds genuine citations in responses and more concise summaries
Google released an update today that is better at summarizing information and identifying sources for its answers.
🔯 Bing Chat gains image answers with knowledge cards and optimized answers
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
𒐪 Google rolling out related topics filter on desktop search results
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.
ꩲ Google to update the helpful content system algorithm in the coming months
Google said this update will help it 'understand content created from a personal or expert point of view.'
ꦇ Google will replace FID with INP as Core Web Vitals metric
Google Search Console will add Interaction to Next Paint in the Core Web Vitals report later this year so you can start seeing your scores.
🐎 Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
ᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚ New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
🍎 How to sign up for the new Google Search Generative Experience
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
🤡 What ads look like in the new Google Search Generative Experience
Advertisers won't be able to track how ads perform in the new Google while it's experimental.
Google Search to become more “visual, snackable, personal, and human”
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.
💜 Google no longer requires video descriptions as part of structured data
Empty descriptions will no longer show up as errors in the Search Console reports.
ꦑ Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
𒈔 Google no longer recommends canonical tags for syndicated content
Instead, Google says block your syndicated content from being indexed.
🍌 Google: Page experience is not a ranking system, but it is a ranking signal
Google's core ranking systems look to reward content that provides a good page experience.
Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
This update was more widespread than previous updates because it targets more than just product reviews.
🌊 Google updates site names in search results after numerous complaints
The fix is rolling out and while it does fix a number of inappropriate site names, it does not resolve all the reported issues.
😼 Google now supports 25 more countries with new return policy structured data
Plus, some are now noting more return and shipping details in the Google search results.
🌌 Google April 2023 reviews update is finished rolling out
As a reminder, this reviews update started on April 12 and goes well beyond just product reviews.
🐓 Bing search results gain site name and favicons
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google.
✤ Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites.
💯 Bing Chat gets better at news questions and minimizes no-response answers
Plus, Bing said they reduced unnecessary duplicate searches and end conversations.
🐻 Google explains the use cases for its different crawler types
There is Googlebot, special-case crawlers and user-triggered fetchers.
ဣ Google removes several search ranking algorithm updates from its ranking systems page
Page experience is important for your users and usability, but it never seemed all that important for rankings.
ജ You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.
🍎 Google launches a new crawler named GoogleOther
This crawler is similar to Googlebot, but it will be used internally by Google teams to crawl the public web.
♓ Google Bard adds more variety to drafts
Bard always showed multiple drafts but now those drafts are more distinct from each other, Google explained.
ꦦ Google says helpful content should have good page experience
Google does add that when it comes to page experience evaluation, it is not just page specific but can also be site-wide.