Are you getting the most from your martech stack? Take the 2023 WordStrment Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech WordStrment Survey.
Kim Davis on May 25, 2023 at 2:00 pm | Reading time: 2 minutes
Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions.
We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?
The need for better features.🎉 The 2022 survey showed solutions being replaced in , in particular:
- Better integrations/open API.
- Improved data capabilities.
- Ability to measure ROI.
- Better customer experience.
Taking the temperature.൲ Against a backdrop of economic uncertainty, our hunch is that there’s still a thirst out there for innovation, for tech-enhanced efficiency, and for better-supported data-based decision making. After all, marketers have hardly hesitated to get their hands on generative AI.
But we need data to see whether our hunch is right. So please take about three minutes or so to complete our WordStrment Survey and let us know how your martech world is evolving. .
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About the author
Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.